(12/13/09)
BOAT CITY USA Awarded
Mercury Marine Service Award
Mercury Marine has presented Boat City USA of Hammond, LA, its prestigious Service Customer Satisfaction Index (CSI) Award for 2009.
Mercury Marine¿s Service CSI Program measures the satisfaction of consumers after having service work done on their Mercury outboard or MerCruiser products. Boat City USA won the Service CSI Award for its ongoing commitment to providing exemplary customer service, based on the responses of customers who had warranty work performed at the dealership during the past year. A total of 91 dealers across North America qualified for the Service CSI Award for 2009.
The CSI score for each dealer is kept and monitored by Mercury Marine. After warranty work has been completed, Mercury sends out a Service CSI survey to the consumer, asking him or her to rate the service received. To be eligible for the Service CSI Award, a dealer must maintain a rolling 12-month score of 90 or better out of 100 in three areas of the Service CSI survey. These questions ask consumers to rate their overall service satisfaction with the dealer, rate their satisfaction with the Service Advisor at the dealer, and also indicate if they would re-visit the dealer again in the future.
Tracking Service CSI scores is a way Mercury evaluates the effectiveness of its individual dealers and of its own policies and training programs. Dealerships that score high in Mercury¿s Service CSI surveys are recognized through the awards program.
Mercury Marine is a division of Brunswick Corporation.
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill ¿Genuine Ingenuity¿¿ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Northstar marine electronics; Navman marine and GPS-based products; IDS dealer management systems; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ¿N¿ Sea and Kellogg Marine parts and accessories distributor; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick Billiards tables; andValley-Dynamo pool, Air Hockey and foosball tables
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